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Nike SB – Koston 2 Brand Experience

To celebrate the release of the Koston 2 shoe on March 28th, 2013, we transformed Nike Skateboarding’s Sixth And Mill into a golf inspired skate experience as told through the lens of legendary skateboarding and Eric Koston, one of the sport’s most iconic athletes.

 

CREATIVE DIRECTION

It’s no secret in the skateboarding community that Eric is an avid golf fan so no detailed was spared as we recreated three of the most iconic skate spots from Eric’s career as mini golf replicas. Hole #1 was the Hubba Hideout, known for its trademark ledges and graffiti; #2 was Lockwood Elementary whose famed benches and banks have been seen in numerous skate videos; and #3 was the now gone (but not forgotten) Santa Monica Courthouse with it’s iconic façade and drained fountain. We also created a brand experience to highlight Eric’s 20-year career and his influence on the sport by taking the consumer on a journey beginning in 1993, detailing every trick and video part leading up to present day.

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