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Nike SB – Go Skateboarding Day 2013

Sauce recently wrapped up planing, managing and executing Nike SB’s Go Skateboarding Day.

The L.A. based event tied in to a larger global brand initiative for the day which leveraged Nike SB athletes around the world.

For our piece, we brought the seasonal “Skate Safari” brand story to life in L.A. by leading local core skateboarders on a tour of iconic skate spots, culminating at Hollenback Plaza and Nike SB’s own Sixth And Mill. Over 1,000 kids participated in taking back the streets and mobbing the 6th street bridge.

Video by: Three Point Stance
Event Support by OBE

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