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Nike SB – Impact Academy

This video recaps Sauce’s week long activation for Nike SB’s Impact Academy.

We worked closely with the brand to execute a full week of product testing and product education using the local core skateboard community and local endemic retailers.

The activation was modeled around the release of P-Rod 7 and ties in seamlessly with the larger “Skate Safari” seasonal initiative and campaign. The activation leveraged Nike SB’s Sixth And Mill skate park and featured Nike SB athletes Paul Rodriguez and Lance Mountain.

Video by: Kelso Meyer / Optimist LA

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