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Nike Surfing – Positioning

A year long overview cementing Nike Surfing as the industry leader in performance and innovation through a commitment to the journey “From the grind to glory”.

Sauce was tasked with articulating/designing the HO13 brand story. The solution was a three-tiered strategy to Inspire, Disrupt and Connect to its evolving global consumer. Collaborating with the Nike brand team, we combined seasonal assets with long range brand plans into a fully fleshed out brand journey throughout the entire year touching digital, social, retail and print.
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