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Red Bull – Make Summer Count

Summer is fleeting. You blink an eye and it’s over. Red Bull needed a regional brand campaign to inspire and engage consumers to take advantage of the summer months. We developed a multi-channel campaign that utilized the hashtag #makesummercount to challenge consumers to share their experiences with Red Bull.

Key Red Bull surf athletes shared their own #makesummercount Instagram videos each month and incentivized consumers to participate with exclusive prizes. The campaign came to life on the ground at the US Open of Surfing where VIPs and select consumers were treated to a premium viewing area of the competition right on the sand.

Sauce Provided
  • Overall campaign creative
  • Social Integration/curation
  • Content creation
  • Consumer experience design
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Red Bull

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