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Red Bull –

Sauce was awarded the unique opportunity to build a campaign around Olympic and X Games gold medalist, Shaun White, for Red Bull. Playing off Shaun’s rock and roll persona, we offered a rare glimpse into his world through a multi channel campaign that included motion graphics, online, print and field marketing tools. The following year we continued with the identity and ad campaign for Red Bull Project X, a one of a kind Red Bull project that aired on NBC just prior to the Olympics.

Red Bull

SHAUNWHITE_collateral1Shaunbox2IMG_5710Screen Shot 2014-04-23 at 2.42.25 PM
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